2017 Sino-European Enterprise Management Symposium

Background

In recent 10 years, Europe has become an important market for Chinese enterprises’ business expanding overseas. A large number of Chinese enterprises have been getting involved in M&As and direct investment in Europe. However, due to differences in cultures, economic and legal systems etc, Chinese enterprises have encountered confusions and challenges. On the other hand, China's economic development and social transformation also provide great opportunities and challenges for the development of European enterprises in China. These issues provide a strong background for this symposium.

This symposium will be mainly for Chinese enterprises willing to expand market in Europe as well as European enterprises that have major interest in China’s economic prospects and future opportunities, scholars and senior postgraduates in the field of MNCs management. The symposium will invite participants from the Chinese and European business and scholars in related fields to provide a series of forward-looking Sino European Business Management Practices Reports jointly. At the same time, the symposium also provides a section of on-site communication and discussion for audience and guests interacting.

KeynoteSpeakers

Professor Peter Anterist, CEO, InterGest Worldwide

Mr. Rafael Jimenez, Business Development Expert, EU SME Centre

Mr. Sam Yuan, Partner &Managing Director, InterGest Worldwide (China)

Professor Dr. Ge Jianxin, Chairman of Board Member, CUFE Business School

Host

Professor Dr. Lin Song, Associate Dean of CUFE Business School

Schedule

9:00-9:15, Brief Introduction

9:15-9:55, Professor Peter Anterist:the Export Strategy via Franchising

9:55-10:15, Mr. Rafael Jimenez:Market andManagement inInternational Economics and Tradebetween China and Europe  

10:15-10:35, Mr. Sam Yuan: Issues andManagementofEuropeanEnterprises in China

10:35-10:55, Professor Dr. Ge Jianxin:AttitudeToward Corporate StrategyCommunicationwithVisual Mapping:Scale Development and Application in Europe and China

10:55-11:15, Tea Break

11:15-12:00, Discussion

Sponnsors

CUFE Business School

CUFE-InterGestInternational Enterprise Research Centre

DateandVenue

9:00 AM-12:00 PM, 22 November 2017

Room A28, MBA Education Centre, CUFE

Contact

Aurora Guo

Tel:010-62288082

Email:66457191@qq.com

Download ： 2017 Sino Europe Enterprise Management Symposium Registration Receipt.docx

2017中欧企业管理研讨会

一、背景

近年来，欧洲已经成为中国企业进军海外的一个重要市场，大量中国企业在欧洲进行并购和直接投资。不过，由于经济、法律、文化等方面的差异，中国企业也遇到了一些困惑和挑战。另一方面，中国的经济发展和社会转型，也为欧洲企业在中国的发展提供了巨大的机遇和挑战。这些问题为本次论坛提供了强有力的背景。

本次论坛将主要面向致力于在欧洲拓展市场的中国企业以及对中国经济前景和未来商机抱有浓厚兴趣的欧洲企业、跨国公司经营和管理领域的学者和高年级研究生。论坛将邀请来自中欧企业界的实践者和相关领域的学者，共同提供系列具有前瞻性的中欧企业管理实践报告。同时，论坛也提供了现场交流和讨论的环节，供听众和嘉宾互动交流。

二、主讲嘉宾

会议语言：英文

皮特•安特李斯特（Peter Anterist），英得杰国际管理公司（InterGest Worldwide）CEO  

拉斐尔·吉梅内斯（Rafael Jimenez），欧盟中小企业中心，首席商务顾问

袁晓刚，英得杰国际管理公司（中国）合伙人，总经理

葛建新，BetWay必威官方网站党委书记，教授

三、主持人

林嵩，BetWay必威官方网站副院长，教授

四、日程安排

9:00-9:15，主持人致辞

9:15-9:55，皮特•安特李斯特教授 主题：加盟连销出口战略  

9:55-10:15，拉斐尔•吉梅内斯先生 主题：中国与欧洲经贸活动中的市场和管理

10:15-10:35，袁晓刚先生主题：欧洲企业在中国的问题及管理

10:35-10:55，葛建新教授主题：公司战略可视化沟通中的态度倾向：一个基于欧洲与中国的实验对比

10:55-11:15，茶歇

11:15-12:00，圆桌讨论

五、主办方

BetWay必威官方网站

BetWay必威官方网站英得杰国际企业研究中心

六、会议时间及地点

时间：2017年11月22日，上午9：00—12:00

地点：BetWay必威官方网站MBA教育中心阶梯教室（A28）

七、会议联系人

郭晓焜

电话：010-62288082

邮箱：66457191@qq.com

下载： 2017中欧企业管理研讨会参会回执.docx